"Red Nose Day," which started in Britain in 1988 to raise money for poverty-stricken children in the UK and Africa. This year, the fund-raiser has extended to the United States, where NBC is airing a three-hour special Thursday night.
What is it? It's sponsored by Comic Relief UK, an organization founded after the 1985 Live Aid concert. (It helped inspire -- but has no other relation to -- the American telethon started by Bob Zmuda and long hosted by Robin Williams, Whoopi Goldberg and Billy Crystal.) The British event is held every two years. There are also Red Nose Days in Finland, Germany and Iceland.
How has it done? According to the Red Nose Day website, it's raised more than £78 million (about $122 million at current exchange rates).
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